The Lever Glossary
All 87 levers. Nothing held back.
This is the full library Agentic Priming scores against — every lever, why it works, when to reach for it, and an example. No signup, no email gate. If you want to run it by hand instead of paying us, that is genuinely fine.
Reward super-response (incentives)
When you have a specific, high-value asset to offer immediately.
Punishment super-response
When identifying a critical, overlooked risk in their business.
Influence from mere association
When you have a shared connection or relevant industry credibility.
Liking/loving
When you want to build rapport through shared values or interests.
Disliking/hating
When positioning your solution against a common market frustration.
Doubt avoidance
When the prospect seems overwhelmed or indecisive.
Inconsistency avoidance
When their actions contradict their publicly stated business goals.
Commitment consistency
When asking for a small, low-friction initial action.
Curiosity
When you need to grab attention in a crowded inbox.
Kantian fairness
When providing upfront value before asking for a meeting.
Excessive self regard
When reaching out to successful executives or decision makers.
Pain avoiding denial
When addressing a sensitive issue the prospect prefers to ignore.
Overoptimism
When pitching growth-focused outcomes to ambitious stakeholders.
Deprival super-reaction
When prospects are comfortable and ignore potential improvements.
Social proof
When building trust with risk-averse decision makers.
Contrast misreaction
When you want to make your solution look remarkably efficient.
Authority misinfluence
When you are speaking to someone who respects professional expertise.
Cognitive closure
When you need a clear response from a busy person.
Cognitive drift
When you have done thorough research on the prospect.
Cognitive dissonance
When you need to challenge a prospect's current status quo.
Familiarity bias
When you have a mutual contact or shared affiliation.
The Ikea effect
When you need to increase a prospect's investment.
Reciprocation
When you want to prime the prospect for a future ask.
Ben Franklin effect
When seeking expert feedback or low-friction initial guidance.
Information bias
When the prospect is hesitant due to lack of proof.
Action bias
When the prospect is stuck in a stagnant or reactive process.
Non adaptive choice switching
When the prospect is using an outdated or inferior legacy system.
Escalation of commitment
When qualifying a lead with a low-stakes initial question.
Hot-hand fallacy
When leveraging past successes to build immediate trust.
Ambiguity effect
When the prospect fears the risk or complexity of change.
Status quo bias
When selling to organizations that are resistant to operational change.
Dunning-Kruger
When the prospect thinks their current solution is already good.
Illusory truth
When establishing a shared problem or industry-wide context.
Rhyme as reason
When trying to make a core benefit or slogan memorable.
Subjective validation
When you want to demonstrate genuine interest in their recent accomplishments.
Scarcity bias
When you are nearing your capacity or have limited stock available.
Urgency bias
When you need to shorten the sales cycle for a specific prospect.
Click-whirr conditioning
When you need to justify an request using a logical connection.
Reason respecting
When you are asking for time or a meeting.
Egocentric bias
When you want to emphasize alignment with their current goals.
Anchoring bias
When discussing pricing or project impact early in the conversation.
Availability mis-weighing
When you can tie your offer to current industry trends.
Frequency illusion
When you want to make your solution feel like an industry standard.
Barnum effect
When addressing common pain points shared by an entire industry.
Zero risk bias
When the prospect is hesitant to try a new vendor.
Humour bias
When the prospect is likely overwhelmed by robotic sales pitches.
Hyperbolic discounting
When highlighting immediate time-saving results from your solution.
Ostrich effect
When addressing painful, ignored, or high-risk business problems.
Groupthink
When targeting competitive industries where peers watch each other.
Recency effect
When sending longer emails where the core message needs retention.
Verbatim effect
When pitching a complex service to a busy executive.
Envy/jealousy
When you have concrete data on a direct competitor's success.
Facial attention bias
When using video prospecting tools or personal profile links.
First conclusion bias
When challenging a common industry misconception or best practice.
Permission-based mis-influence
When reaching out to high-level prospects who dislike sales pressure.
Frame-based misreaction
When seeking high-level interviews or strategic networking opportunities.
Psychological attrition (persistence)
When you have high conviction in the fit but no reply.
Graduality
When aiming to start a conversation with a busy executive.
Simple digestibility
When reaching out to cold prospects with limited attention spans.
Relatability bias
When you have shared experience or background with a prospect.
Understanding bias
When addressing a known pain point in a specific niche.
Originality bias
When pitching to prospects who receive hundreds of emails daily.
Creativity bias
When reaching out to creative roles or high-tier decision makers.
Live up to an expectation
When contacting industry leaders or well-known experts.
FOMO bias
When there is clear competitive pressure in the market.
Disarming honesty
When you want to acknowledge the context of a cold email.
Novelty bias
When presenting new research or industry-changing findings.
Conviction bias
When positioning yourself as an expert with a proven solution.
Casual bias
When starting a conversation without appearing like a salesperson.
Tried n' tested bias
When leveraging social proof to reduce perceived risk.
Selfishness tendency
When you have a specific solution for a known problem.
Pattern break bias
When targeting audiences who receive dozens of similar emails daily.
Mystery bias
When aiming to create curiosity without over-explaining the product.
Politeness bias
When you want to increase response rates through social pressure.
Effort perception bias
When you have done significant research on the prospect.
Dramaqueen bias
When addressing a painful problem that requires immediate attention.
Disqualified identity
When you want to reduce defensiveness by giving the prospect control.
Removed self-concerns
When shifting the focus away from your product features.
Show n' tell bias
When you have data or visual evidence of a problem.
Lil' bonus bias
When trying to increase goodwill early in the conversation.
One of a kind bias
When you offer a truly unique market solution.
Instruction clarity
When the call to action is simple and direct.
Exclusivity bias
When you have limited capacity or specific client requirements.
Hard work bias
When performing high-touch outreach for big-ticket deals.
Trend bias
When you can leverage industry-wide momentum.
Justification bias
When you need to explain why you are emailing.
Quantitative specificity
When sharing results or case study data.
Knowing the levers is the easy half.
The hard part is spotting which one your sequence is missing, and which single zero is capping the whole message. That is what the scoring engine does.
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