Persuasion scoring
Optimize 2,000+ webpages for persuasion, instantly.
Crawl your site. Score every page against 87 human psychology heuristics. Fix the ones that leak. Ahrefs for humans.
Not AI trained on AI. Grounded in real persuasion psychology, calibrated against real campaign data — then sharpened by your real outcomes. “Calibrated, not guessed.”
Free trial, no card. Paid plans from $49/month.
The brain with levers
16 persuasion families. 87 heuristics. One engine.
heuristics
Every message is scored against 16 persuasion families. Four are gates — a zero on any one caps the message at “will not change a mind.”
The problem
Every AI ad tool is trained on AI. Every email tool optimizes on the same synthetic signals everyone else uses. AI trained on AI. That's circular. The internet is filling up with AI-generated slop, and every tool built on top of it is eating its own tail. Nobody reads the message. They optimize the envelope — the subject line, the send time, the personalization token. Meanwhile, the actual copy — the thing that would change a human's mind — never gets scored at all.
How it works
One engine. Every message.
The persuasion engine
87 human psychology heuristics. 4 gate families. A single zero caps the message — email, ad, or brief — at "will not change a mind."
The humanity check
A second, independent pass catches AI-slop: hedging, filler, corporate-speak, generic claims. Heavy persuasion applied clumsily reads as a bot. We score that.
Score before you send
Paste a cold email. Get the per-family breakdown, the gate status, and a rewrite with reasoning. Not a grammar check — a persuasion check.
Score before you spend
Paste an ad headline, body, CTA. Scored against the same rubric. Does the hook earn attention in 3 seconds? Does the CTA create urgency without skepticism?
The learning loop
Human psychology gets you to competent. Your outcomes get you to superhuman. Report every reply — the engine sharpens its weights for your brand, automatically.
What you get
Here's what a real score looks like.
Overall score
Strong curiosity + disarming honesty. The CTA is soft — instruction clarity dragged the score below 80.
Gate families — zero on any one blocks the message
Active levers
“Opening acknowledges the cold outreach context. Question about their A/B test opens a gap the reader wants closed. CTA is too soft — ‘let me know’ is passive.”
Get started
Score your first message in the next ten minutes.
Free trial, no card. Paste a sequence — email or ad — and get the per-family breakdown, the gate status, and the rewrite. Paid plans start at $49/month when you keep going.
Start freeThe loop
Human psychology gets you to competent. Your outcomes get you to superhuman.
Most tools stop at the score. Ours learns from what happens next. Report a reply, a conversion, a ignore — the engine adjusts its weights for your brand. The score you get on message one is a starting guess. By message fifty, it's yours.
