Non adaptive choice switching
When the prospect is using an outdated or inferior legacy system.
Why it works
Humans often look for novelty to break the boredom of a routine that is no longer serving them. By pointing out the monotony of their current tool, you trigger a desire for a change.
Example
Are you still using the same clunky software you set up three years ago, despite the recent feature gaps?
An illustration of the mechanism, not a template. Copied verbatim it stops being persuasion and starts being the pattern everyone else is already sending.
Is your sequence pulling this one?
Paste it in and find out which levers are working, which are missing, and which single zero is capping the whole message.