Why it works
The desire to keep up with high-performing competitors is a powerful motivator for business leaders. This works by highlighting a specific advantage that the prospect currently lacks but their rivals possess.
Example
Your top competitor is currently using our platform to capture 20 percent more inbound leads than your current process allows.
An illustration of the mechanism, not a template. Copied verbatim it stops being persuasion and starts being the pattern everyone else is already sending.
Is your sequence pulling this one?
Paste it in and find out which levers are working, which are missing, and which single zero is capping the whole message.