Why it works
People tend to avoid information that might cause them anxiety or discomfort. Acknowledging this avoidance helps because it validates their struggle and makes you appear like a helpful partner rather than a critic.
Example
Most founders I talk to ignore their churn data until it becomes a crisis; I can help you fix it before that happens.
An illustration of the mechanism, not a template. Copied verbatim it stops being persuasion and starts being the pattern everyone else is already sending.
Is your sequence pulling this one?
Paste it in and find out which levers are working, which are missing, and which single zero is capping the whole message.