Why it works
People feel safer making decisions when they have more data, even if that data isn't actually useful for the task at hand. Providing extra context makes your offer feel more credible and less risky.
Example
Here are the top three performance metrics from similar companies in your sector to help your planning.
An illustration of the mechanism, not a template. Copied verbatim it stops being persuasion and starts being the pattern everyone else is already sending.
Is your sequence pulling this one?
Paste it in and find out which levers are working, which are missing, and which single zero is capping the whole message.