Frequency illusion
When you want to make your solution feel like an industry standard.
Why it works
Once a person notices something for the first time, they start seeing it everywhere, which makes it feel significant. By referencing a common industry pain point, you make your solution feel like a necessary part of their environment.
Example
I noticed many of your peers are currently struggling with the same remote communication silos you are likely facing.
An illustration of the mechanism, not a template. Copied verbatim it stops being persuasion and starts being the pattern everyone else is already sending.
Is your sequence pulling this one?
Paste it in and find out which levers are working, which are missing, and which single zero is capping the whole message.