Why it works
Humans are risk-averse and prefer options that have already been vetted by others. Knowing that a process or product has worked for someone else removes the fear of being the first to try it.
Example
We helped three of your direct competitors decrease their overhead costs by over twenty percent last quarter.
An illustration of the mechanism, not a template. Copied verbatim it stops being persuasion and starts being the pattern everyone else is already sending.
Is your sequence pulling this one?
Paste it in and find out which levers are working, which are missing, and which single zero is capping the whole message.