Facial attention bias
When using video prospecting tools or personal profile links.
Why it works
Humans are evolutionarily hardwired to notice and trust faces more than text. Including a personal photograph or video thumbnail makes your email feel like a conversation with a human rather than a robot.
Example
I recorded a 30-second video specifically about your website's landing page performance.
An illustration of the mechanism, not a template. Copied verbatim it stops being persuasion and starts being the pattern everyone else is already sending.
Is your sequence pulling this one?
Paste it in and find out which levers are working, which are missing, and which single zero is capping the whole message.