Agentic Priming

The Lever Glossary

The Ikea effect

When you need to increase a prospect's investment.

Why it works

We place a disproportionately high value on products or ideas that we helped create or shape ourselves. Involving the prospect in the solution-building process increases their emotional investment in the outcome.

Example

If I built a rough draft of this process for your team, would you be open to reviewing it?

An illustration of the mechanism, not a template. Copied verbatim it stops being persuasion and starts being the pattern everyone else is already sending.

Is your sequence pulling this one?

Paste it in and find out which levers are working, which are missing, and which single zero is capping the whole message.