Why it works
We are more likely to believe a statement is true if we have heard it repeatedly. Referencing a commonly accepted truth or industry trend reinforces your position as an authority.
Example
As everyone in fintech is realizing, the current security standards are no longer enough to protect user data.
An illustration of the mechanism, not a template. Copied verbatim it stops being persuasion and starts being the pattern everyone else is already sending.
Is your sequence pulling this one?
Paste it in and find out which levers are working, which are missing, and which single zero is capping the whole message.