Why it works
People feel safer following a movement or a shift that everyone else is moving toward. Highlighting a trend makes your suggestion seem like common sense that they should already be adopting.
Example
Most companies in your sector have switched to this cloud infrastructure this year.
An illustration of the mechanism, not a template. Copied verbatim it stops being persuasion and starts being the pattern everyone else is already sending.
Is your sequence pulling this one?
Paste it in and find out which levers are working, which are missing, and which single zero is capping the whole message.