Anchoring bias
When discussing pricing or project impact early in the conversation.
Why it works
The first piece of information a person receives serves as a reference point for all subsequent judgments. By introducing a high-value benchmark early, you shape how they perceive the cost or effort of your offer.
Example
While most firms spend ten thousand dollars to overhaul this process, our approach starts at a fraction of that.
An illustration of the mechanism, not a template. Copied verbatim it stops being persuasion and starts being the pattern everyone else is already sending.
Is your sequence pulling this one?
Paste it in and find out which levers are working, which are missing, and which single zero is capping the whole message.