Why it works
People overestimate the importance of information that is recent or easy to recall. By referencing a recent trend or news item, you make your message feel more relevant and timely.
Example
Given the new privacy regulations hitting the headlines, I wanted to share a compliant way to handle your data.
An illustration of the mechanism, not a template. Copied verbatim it stops being persuasion and starts being the pattern everyone else is already sending.
Is your sequence pulling this one?
Paste it in and find out which levers are working, which are missing, and which single zero is capping the whole message.